I am a "thinker", a "speculative philosopher", a "creative genius" or as my wife would have it - "AN IDIOT"!
I am also a full time Dad, hobby guitarist, math nerd and occasionally a user experience designer.
Design Strategy, Direction & Roadmaps
Bringing together Business, Technology & Design
Demographic Studies, Identifying KPI's, Surveys, Focus Groups, Interviews, Journey Maps, Personas and Scenarios
Ensuring that we are solving the right problems.
Mockups, Wireframes, Visuals, Interactions, Task Flows
Converting ideas into tangible interfaces.
Qualitative and Quantitative Usability Testing, Concept Validations, User Feedback, A/B Testing
Validating with people who matter the most - End Users!
When I am not being a Dad, or a guitarist or trying to solve math problems, I go by the alias 'User Experience Designer'.
With nearly 12 years of experience in delivering products for large and medium enterprises, I believe that true design innovation happens when you successfully integrate business, technology & design.
A citizen of India and currently based in the San Francisco Bay Area, I have worked in various countries (USA, India, Netherlands, Australia, Germany & Ireland).
Prior to joining SAP Labs, I worked as a design consultant for Cognizant Technology Solutions providing design services for key & strategic clients. Some of the clients are listed below.
