Portfolio

Integrating Design, Business & Technology

User experience designer with twelve years of experience. I have delivered products for large and medium enterprises, and partnered with global engineering teams to help them understand their users, develop empathy, gain insights and design cross-platform products that connect with end-users & deliver value.

Google (March 2022 - Current)
Design Lead

Selected work for Google

Transitioning a subscription product to a more flexible and customer-centric pay-as-you-go offering

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Responsibilities

Design lead responsible for transitioning a subscription product to a more flexible and customer-centric pay-as-you-go offering. Collaborated closely with cross-functional teams to establish the product vision, understand user needs and requirements, conducted in-depth research to gather insights, and leveraged findings to design a seamless experience for the understanding and adoption of the new pay-as-you-go model.
Leading an initiative focused on seamlessly transitioning a standalone legacy product into the Google Cloud platform to increase discoverability, exposure, and drive customer expansion.

SAP Labs (April 2018 - March 2022)
Principal User Experience Designer

Selected work for SAP Labs

A set of extensions for Developers to enhance their Fiori Development Experience

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Bringing UX Consistency to developer tools for the SAP HANA Data Management Suite

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Responsibilities

Redefined the experience for the SAP developer community by building tools and extensions to streamline their workflow and significantly enhance their productivity.
Built products that implemented SAP's design system, ensuring a consistent user experience. Collaborated with stakeholders to understand user needs and create innovative design solutions, while translating technical requirements into tangible interfaces and advocating for end-user needs.
Building design artifacts, viz. journey maps, personas, user-flows, wireframes, high fidelity designs, design specifications and prototypes to communicate design ideas.
Conducted user research to identify end-user needs and integrating user feedback into product backlog.

Cognizant technology Solutions (July 2009 - April 2018)
Lead Architect - User Experience

Selected work for Cognizant

Transforming the digital landscape of a lending platform
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Building the digital experience of a new credit card for sub prime customers

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Process Centered Design: a business centric approach to design

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Responsibilities

Design manager responsible for delivering UX vision and roadmap and guiding clients through key design engagements.
Building bridges across various teams to streamline the design process and delivering products that delight users and add business value.
Fostering strong design principles and usability guidelines and facilitating dialogue around end-user & business requirements.
Providing leadership, direction, and mentorship for a team of designers to solve complex problems and build elegant experiences.
Responsible for design delivery and quality.

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